Loading

Present where life happens.

Brands that are part of our story

  • BYD
  • Pioneer
  • BTG Pactual
  • Grupo Carrefour Brasil
  • Ambev
  • Banijay
  • Prophix
  • Buzz

Media partners

  • Meta
  • Google
  • TikTok
  • LinkedIn
  • Eletromidia
  • Globo
  • Cloudflare
  • Sinapro
  • Record
  • Band
  • SBT
  • Disney+

Whoever is not present is forgotten.

A scattered ad, in one channel and with no continuity, does not follow anyone’s routine: the brand shows up once and disappears before it becomes a memory.

Every area serves the system.

Media is the area that puts the brand in your audience’s daily life: on the phone, on the street, on TV, on the radio and at every point of the journey to the decision.

We plan from people’s routines, not the trendy channel. Online and offline work together, and the budget goes where the audience really is.

What we do

  • Planning and audit

    Strategy, media mix and budget distribution based on the audience’s journey, with an audit for those already investing.

  • Digital media

    Meta, Google, YouTube, TikTok, LinkedIn and programmatic, with the right message at every moment of the journey.

  • Offline media

    OOH, DOOH, TV, radio and print so the brand is on the street, at home and on your audience’s way.

  • Optimization and performance

    Daily management, testing and budget reallocation to what delivers results, across all channels.

Integrated campaign on street panels and screens in everyday city life.Hover to reveal

Work by Bait

See all

How it works

  1. 01

    Journey

    We map the audience’s routine: where they are, what they consume and when they decide.

  2. 02

    Media plan

    We define channels, messages and budget for each point of the journey.

  3. 03

    Activation

    Campaigns live, online and offline, with the same message in every channel.

  4. 04

    Optimization

    We track the results and reallocate the budget to what works.

Start with the map.

Start the Assessment

How you hire us

Three ways to start, from the map to the whole system.

  • 01One-off

    Standalone assessment

    A read of what your brand attracts today, with no commitment to continue.

    For those who want clarity before deciding.

  • 021 area

    Ongoing area

    One area joins as a dedicated team, working month by month with goals and rhythm.

    For those who already know where to aim and want execution.

  • 036 areas

    Complete system

    All six areas working as a single engine, integrated by the B·A·I·T method.

    For those who want predictable growth, not scattered effort.

Start with the map.

Start the Assessment