Media audit for large advertisers in Brazil. Know what the budget delivers.
Before deciding the next one.
An independent review of how media investment is planned, bought, measured and contracted, with prioritized findings and an action plan the team and the leadership can use.
Talk about a media auditWhat the audit reviews.
Accounts and data
Account and campaign structure, tracking, conversion events and the quality of the data that reaches the platforms and the CRM. Without it, no optimization can be trusted.
Buying and delivery
Buying efficiency, prices, frequency, viewability, invalid traffic and brand safety, by channel and by partner.
Contracts and allocation
Contract transparency, ownership of accounts and data, remuneration, and budget allocation compared with the evidence of incremental effect.
How it works.
Read access to accounts and data, interviews with the team and partners, analysis, and a report with findings, estimated impact and owners. The audit serves the advertiser’s decision: it does not replace the agency or blame anyone.
Explore the Media areaWhat is a media audit?
An independent review of how media investment is planned, bought, measured and contracted. It separates waste, measurement failures and allocation decisions, and turns them into priorities.
When should a company run a media audit?
Before an agency review, when new leadership arrives, when investment grows, when platform numbers and sales do not match, or when waste is suspected.
How long does it take?
It depends on the number of channels, accounts and markets and on data access. Scope and timing are agreed before the start, based on the questions the audit needs to answer.
Does an audit mean changing agencies?
No. The result is a diagnosis and an action plan. The advertiser decides what to do with it, with the current agency or not.
What does the advertiser receive?
A report with findings by area, the evidence for each, estimated impact where it can be measured, priority, suggested owner and next steps, presented to the team and the leadership.