Making the experience start before the visit.
The show Luminiscence: Luzes de São Paulo brings together music, projections and the architecture of the Catedral da Sé. Communicating this experience means conveying its atmosphere in a few seconds and sparking interest in those who don't know it yet.
The challenge was to translate an immersive show across different touchpoints: from the video piece to the communication that follows the audience around the city.
The same atmosphere at every touchpoint.
The visual direction puts the illuminated architecture at the center of the communication, with typography, show information and calls to discover the experience. The same repertoire adapts to the bus wrap, the seat backs and the photo spot.
Program pieces, such as the announcement of João Carlos Martins's participation, add specific information without losing the unity of the campaign.
From communication to meeting the audience.
The delivered set connects promotion, physical presence and audiovisual record. The film presents the experience in the cathedral; the vertical content brings the eye closer to the conducting, the projections and the people who attended the show.
The narrative closes with the lived experience and the audience's testimonials, complementing the invitation presented at the start of the case.
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