A new proposal for a market built on trust.
Building access security is a crowded market. On one side the on-site doorman, on the other the virtual doorman operated remotely. The startup arrived with a solution based on artificial intelligence, and the brand had to present that proposal with the confidence that security demands. The project came to Bait from the name to the launch.
The name carries the thesis.
PortarIA: artificial intelligence built into the word itself, with no need for explanation. The whole system was born from the naming. The symbol was built on the geometry of a portal, the typography came technical and neutral so as not to compete with it, and the palette adopted lime green as the signal for clearance, which is the gesture the product delivers. An identity designed to move, because it lives on screens, devices and facades.
Ready to open every door.
The identity brings together applications on the device, in the app, on the team's badge, in the elevators and on the condominium's gate. Name, symbol, typography and color connect these touchpoints and present the PortarIA proposal in different formats.
See how our Brand service can help with your brand’s next challenge.