Giving shape to a playful personality.
Toca do Zoca calls for a visual language that brings brand, character and everyday objects closer together. The challenge was to build this personality at different scales: in the drawing, in the volume of the logo and in physical applications.
The character's expression studies are the starting point for following this construction.
From the stroke to expression in three dimensions.
The visual development goes through expression studies, character modeling and the volumetric construction of the logo. Facial details and different views show how the personality holds up when the drawing gains depth.
Color is part of this system, connecting the brand's signature to the pieces that carry it into the physical world.
An identity that gains presence in objects.
The final set presents the 3D signature and its applications on the bag, buttons, box and tissue paper. Each medium explores a part of the visual repertoire, keeping the connection between logo, color and the character's universe.
The case ends with the packaging and a photograph of the bag, bringing the project's presentation closer to its physical presence.
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