Loading

drag the B
Est. 2021
5+ years building iconic brands.

Growth is not
luck. It is a system.

We design brands
to grow with predictability and method.

We are a marketing agency that connects brand strategy, creative, media, data and technology for companies that want to grow with consistency.

Brands that are part of our story

  • BYD
  • Pioneer
  • BTG Pactual
  • Grupo Carrefour Brasil
  • Ambev
  • Banijay
  • Prophix
  • Buzz
  • Gowan
  • Hospital PUC-Campinas
  • Hospital Maternidade de Campinas
  • Safex Bank
  • Thompson
  • Jannini & Sagarra
  • Del Nero Pires
  • 6lab

Since 2020, we have refined the system that makes every brand grow. We do not sell campaigns.

We run the engine that keeps spinning after the campaign is over, with care and the courage to propose something new.

Key partners

  • Meta
  • Google
  • TikTok
  • LinkedIn
  • Eletromidia
  • Globo
  • Cloudflare
  • Sinapro
  • Record
  • Band
  • SBT
  • Disney+
In-flight entertainment screens with the Bait brand
Surfboard with the Bait pattern and symbol
American football helmet with the Bait symbol
Girl with a Pearl Earring wearing the Bait symbol as an earring
Leaning Tower of Pisa covered in the Bait pattern
Illustrated Bait prints resting on a sofa
Phone covered in Bait stickers
Tan line with the Bait pattern on a person's back
Glasses reflecting the Bait symbol drawn in clouds
Rocket with the Bait brand inside a hangar
Retro-style desktop with the Bait icon
Wallpaper with the Bait symbol
Rocket with the Bait brand at liftoff
Race car with the Bait symbol carved into the hood
Bait ad on a subway panel
Keychains with the Bait logo

Six disciplines, one system.

The pillars Branding, Advertising, Intelligence and Technology work inside every discipline, with no labels, on the same team.

Every discipline runs on the four pillars of the system: Branding, Advertising, Intelligence and Technology.

Having new ideas
is our brand.
Meet Bait →

Thinking

What is your brand attracting?

The Assessment is a read on what you communicate, where you show up and who that attracts, through the four lenses of the system.