What guides every move.
Brands that are part of our story
Without intelligence, every area works alone.
Media, content and sales looking at different numbers, with no reliable measurement: nobody knows what works and every decision becomes a bet.
Every area serves the system.
Data is the area that gives the system its intelligence: assessment, measurement, attribution, BI and CRM connecting all the other areas in one picture.
We start by understanding the business and the market, instrument what matters and turn results into direction: what to do, where to invest and what to adjust.
What we do
Assessment and intelligence
A read of the business, market, audience and competition, with the action plan that guides the other areas.
Tracking and measurement
GA4, tags, pixels, events and server-side set up so every conversion is recorded the right way.
Attribution and testing
Where each sale comes from and how much each channel weighs, with A/B tests that validate what works.
BI, CRM and automation
Media, sales and customer base integrated in dashboards, with CRM, funnels and automations that act on the data.
Work by Bait
See allHow it works
- 01
Assessment
We read the business, the market and the data that already exists to find where the leverage is.
- 02
Instrumentation
Tracking, integrations and CRM set up to measure every stage of the journey.
- 03
Reading
Dashboards and attribution show what works and where results come from.
- 04
Direction
We test, validate and guide the areas toward the next move.
Start with the map.
Start the AssessmentHow you hire us
Three ways to start, from the map to the whole system.
- 01One-off
Standalone assessment
A read of what your brand attracts today, with no commitment to continue.
For those who want clarity before deciding.
- 021 area
Ongoing area
One area joins as a dedicated team, working month by month with goals and rhythm.
For those who already know where to aim and want execution.
- 036 areas
Complete system
All six areas working as a single engine, integrated by the B·A·I·T method.
For those who want predictable growth, not scattered effort.
