A brand worthy of the honey.
Apiário Belmonte has harvested wildflower honey since 1983, always with the same artisanal care. But the brand had fallen behind the product. The old label vanished on the shelf, told nothing about the origin or the four decades of work, and held back entry into more demanding channels. The challenge was to turn the family's heritage into an identity worthy of the honey already inside the jar.
Heritage in comb, gold and flower.
We organized three symbols that already belonged to Apiário: the honeycomb, the wildflower and the honey. The comb became geometry and structure. The wildflowers became the botanical stroke that signs every piece. And the honey defined the palette, a vivid gold over the deep green of wax. At the center, a seal with the bee and "since 1983" as proof of origin. One single system that goes from the label to the fleet without losing its signature.
From the jar to the road.
The identity was applied to 310 g and 850 g labels, a wooden gift box with a honeycomb cradle, a social media kit, a branded fleet and point-of-sale materials. The product's origin and the repertoire of comb, flower and honey connect the pieces, from packaging to brand communication.
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